"incredibly noticable, brave and confrontational" - Peter Saville
"a solid gold stinker" - Adrian Shaugnessy
"Don't pay the designers" - Ken Livingstone

Now and again an event thrusts graphic design into the nation's spotlight. This Olympics Logo has got everyone talking about graphics. I welcome that. I don't think the means justify the end here though. In a city so teeming with graphics talent, this is one major fuck up.

Exercise for the reader: Contrast this to, say, Otl Aicher's work on Munich '72.